Gamify Driver Behavior Scores For Safer Roads & Lower Costs

January 29, 2025

Topics: Driver Management, Risk Management

The Importance of Safe and Efficient Driving Habits

Poor driving habits can lead to higher fuel costs, more wear and tear on your fleet, and an increased risk of accidents. The good news is, with a driver behavior monitoring system that includes driver scores, you can tackle these issues head-on – cutting costs and making the roads safer for everyone.

Here are a few vehicle tracking features and strategies you can use to improve how your vehicles are driven.

Measure and Motivate: The Power of Driver Scores and Driver League Tables

How your vehicles are driven directly impacts your fleet’s safety, costs, and CO2 emissions. Promote better driving habits and address risky behaviour early, with the help of our colour-coded driver behavior monitoring reports and driver league tables.

By tracking key performance metrics such as acceleration, driving time, braking, and change in speed, telematics systems calculate individual driver scores to identify areas for improvement. You can use these scores to encourage better driving styles with targeted training and to gamify better results.

What Are Driver Scores?

Driver scores show a driver’s performance based on specific driving style factors. These factors typically include:

Acceleration: Harsh acceleration can indicate aggressive driving.
Braking: Sudden braking suggests poor anticipation and reaction.
Speed: High speeds can result in higher fuel consumption and increased accident risks.

Our driver scores are colour-coded by the following ranges:

Green (80+ Score): The top 30% of drivers, demonstrating exemplary driving behavior.
Amber (50-80 Score): The middle 50% of drivers, indicating room for improvement.
Red (Below 50 Score): The bottom 20% of drivers, highlighting those who require immediate attention.

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Driver ID: The Ideal Solution for Shared Vehicles

Driver I fobs make it easy to track individual drivers, even when vehicles are shared.

Each driver gets a personal fob, which they tap on a dashboard reader to register their trips and link driving data to their profile.

You can also use your company’s existing RFID cards, often used for building access or clocking in and out, as part of a Driver ID solution.

The Role of Driver League Tables

Driver league tables rank drivers based on their driver behavior scores, helping you monitor performance across a fleet. They provide a visual representation of driver performance to encourage competition and improvement. A driver league table identifies:

Top-performing drivers
Those needing further driver training and guidance
Most improved drivers and other changes over time

Gamification Strategies to Encourage Better Driving Habits

Engage Your Drivers

Introducing new fleet technology is most successful when drivers feel involved and see the value it brings to their work. Here’s how to get your team on board:

Clearly outline the benefits and reasons for tracking driver behavior, highlighting how it improves safety and reduces costs
Transparency builds trust. Explain how the system works, what data it collects, and how you will use it. Let drivers know that the goal is to minimize risk by identifying areas for improvement and celebrating great performance
Give drivers access to their own driver scores and performance data through your fleet tracking mobile app. This encourages them to monitor their own progress, take ownership of their driving habits, and helps them to reach the top of the leader board

Run Driver Incentive Programs

Rewarding good driving behavior and improved driving scores is an effective way to motivate your employees. Monthly and annual incentive programs can include:

Monetary Bonuses: Financial rewards for drivers achieving top scores.
Recognition Awards: Certificates or acknowledgment within the company.
Experiential Rewards: Fun experiences or additional time off for exceptional performance.

Encourage Healthy Competition

By publicizing driver scores within your business, you create a sense of competition among employees. To encourage more engagement you can:

Regularly share success stories to inspire other drivers.
Create team-based competitions to boost overall fleet performance.
Offer rewards for the most improved drivers to encourage progress.

Driver Scores in Action: How Our Customers Created Safer Roads and Lowered Costs

Russell Landscape is a family-owned, full-service landscaping, lawn maintenance, and irrigation business based in Georgia, Florida, South Carolina and Tennessee. They employ approximately 450 people and their 200+ fleet is comprised of trucks and vans. Everyone one of their vehicles are tracked by Quartix, including some of their mowing equipment.

Eliminating costs from excessive fuel expenditure and maintenance repairs through using driver behavior reports means that Russell Landscape’s bottom line is improved. Everyone, including the drivers, reaps those rewards.

“The Quartix reports go straight to me and then to our branch managers, who review them and find problem areas. Then they decide if the driver in question needs some training or if it’s something to be disciplined. That’s why accurate data is so important and we’ve found that Quartix can give us that.

We use the league chart to see how our drivers rank against each other. We have noticed a big decrease in driving offenses as a result.

Bringing the Quartix system into play wasn’t a shock to our drivers, because we presented it as a savings tool. Those savings are seen by our drivers through our profit-sharing program. If we have expensive accidents and speed incidents, that limits our returns and, therefore, limits their compensation.” Russell Landscape is a family-owned, full-service landscaping, lawn maintenance, and irrigation business based in Georgia, Florida, South Carolina and Tennessee. They employ approximately 450 people and their 200+ fleet is comprised of trucks and vans. Everyone one of their vehicles are tracked by Quartix, including some of their mowing equipment.

Will Dutton, General Manager, Russell Landscape

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Overcoming Challenges in Employee Engagement

Drivers may initially have concerns about privacy and the purpose of driver monitoring systems. To overcome these challenges, clearly communicate the benefits of driver scores and be transparent about how the data will be used.

Ongoing education is important for maintaining progress. Offering courses such and other training programs can reinforce good driving habits and encourage long-term commitment.

The Quartix tracking system integrates with driver training tools, feeding telematics data into a tailored, interactive driver coaching system, that can track engagement with the training materials.

Best Practices for Sustaining Improved Driving Habits

Driver behaviour reports are tools for ongoing improvement. Give your staff access to fleet tracking mobile apps to monitor their own progress and help them improve their skills.

Be sure to match your company policies with your safe driving goals and acknowledge success to help keep people motivated. Remember to regularly celebrate top performers to reinforce the importance of responsible driving.

Gamify Your Fleet Safety and See the Results

Improving driving habits doesn’t have to be complicated. By using driver scores and gamification, you can motivate your team and create safer, more cost-efficient operations. The key to lasting success is involving your staff, celebrating their progress, and making safety a shared goal.